The key to success is to be clear, authentic and truthful, which also means being vulnerable. Certifications, audits and dietary guidelines can help companies can also achieve transparency by disclosing company goals (and progress on them), ingredient lists and new initiatives. Trend 3: There’s no transparency like radical transparencyĬonsidering food tech, climate change, inequity issues and continued use of vague terms such clean or sustainable, consumers want to know the who, what, where, when, why and how of the products they are buying-and they depend on brands and retailers to help them navigate it all. One potential outcome? Helping to keep consumer prices down when fossil fuel prices are high. Such commitments and initiatives can not only earn consumer trust and have a positive environmental impact, but also, as is the case with transitioning to renewable energy, Information Classification: General could help cushion a brand’s production costs from volatile oil prices.
Carbon accounting and carbon-neutral or -negative commitments are making the rounds among emerging and established brands. In the diverse space of sustainability, many mission-conscious brands are bringing climate solutions to market. Trend 2: Delivering on climate commitments
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